DTS
DTS 30th
Hear DTS Clear Dialogue in Action
The everyday audio effect: New consumer insights for a clearer, smarter future.

We asked 2,000 consumers across the U.S. and U.K. what truly creates a differentiated entertainment experience...

...and 80% reported that sound matters.

The opportunity for OEMs? Only 16% are satisfied with their current entertainment experiences.

This research uncovered critical pain points for the modern consumer. We provide you with:

  • Features and phrases that drive adoption
  • Generational trends shaping demand in 2025 and beyond
  • Actionable strategies to simplify and elevate audio experiences

Download the full report to discover how DTS can help you turn rising audio expectations into your competitive advantage.

 

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